Although this will stop your Roku TV from identifying your content on the pixel level, Roku can still collect data about the Roku TV streaming channels you’ve installed and use. Next, uncheck “ Use Information for TV Inputs” to disable ACR. On Roku-powered smart TVs, you can turn off ACR by going to Settings > scroll down and select Privacy > Smart TV Experience.

To turn this off, go to your TV’s Settings > Preferences > then scroll to the “ Right to Privacy Settings.” Turn off the setting labeled “ Collect App and Over-the-Air Usage Data.” You can also turn off Interest-based ads in this section. Although Amazon said that it does not use ACR to identify content on Fire TV Edition TVs, it can still collect data about the over-the-air channels you watch and the streaming apps you use. Amazon Fire TVĪmazon’s Fire TV platform is baked into some smart TVs. To limit other forms of data collection on your LG smart TV, go back to Settings > All Settings > scroll down to General > About This TV > User Agreements > toggle Personalized Advertising to Off. To turn this off, go to Settings > All Settings > scroll down to General > scroll down to a setting called LivePlus > toggle it to Off. LG’s ACR technology is baked into its newer WebOS-powered smart TVs, known as LivePlus. Keep in mind that turning off your Samsung TV’s Voice Recognition Services will disable its voice commands. You can disable Voice Recognition Services in this section, too. On older Samsung smart TVs, go to the TV’s Smart Hub menu > Settings > Support > look for Terms & Policy > then disable SyncPlus and Marketing. Here you can turn off Viewing Information Services (Samsung’s ACR technology), Internet-based Advertising (for personalized ad tracking) and Voice Recognition Services. On newer Samsung sets, go to Settings > Support > scroll down to Terms & Policies. If you’re concerned about your privacy, you can turn off voice control, ACR and ad tracking completely. Some Samsung smart TVs include voice control. On Vizio smart TVs that use the newer SmartCast system, go to System > Reset & Admin > Viewing Data > toggle it to Off. On older Vizio TV sets that use Vizio Internet Apps (VIA), go to the TV’s System, and then: Reset & Admin > Smart Interactivity > Off. If you own a Vizio smart TV, you can turn off your set’s ACR features. The exact methods will depend on your TV’s brand. If this all sounds too creepy to you, there are thankfully ways to turn it off. With a global addressable footprint of 46 million devices, the solution enables advertisers, TV networks, and publishers to discover their TV audiences, amplify their marketing message across screens and quantify the impact of their advertising, according to Samba TV.This data is collected and can be used for marketing and targeted advertising purposes. Samba TV’s ACR technology, integrated at the chipset level across 24 smart TV brands globally, identifies content that appears on the TV screen including TV shows, commercials, movies and video games. We are unlocking the power of real-time TV data and this first-of-its-kind solution raises the bar to make real-time insights available to everyone,” added Navin. In today’s rapidly changing landscape, we believe the world needs real-time decision making and optimisation through automation. “Gone are the days or waiting days, weeks or months for analysis of TV events that have already happened. In the spirit of using data to drive transparency in media and foster innovation in the viewing experience of TV, we are pleased to offer the industry this powerful tool at no-cost to facilitate discussion and innovation,” said Samba TV Co-founder and CEO Ashwin Navin. “Now more than ever, TV data is critical for the media industry desperate to understand the rapid changes in viewership behaviours pre-, mid- and post-pandemic. The dashboard leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets. The Real-time TV Viewership Dashboard shows users which channels and programmes are being watched in their city or country on local, national and international TV channels. Samba TV has launched an interactive analytics dashboard offering real-time analysis of TV viewership across the world, starting with the US, UK, Germany and Australia.

Samba interactive tv app